I'm Patricia HaueissMarketing & Product LeaderI'm outcome-drivenI focus on growth
4 years experience
Enabling rapid and sustainable growth for Driven, a B2B2C mental health chatbot startup. I scaled an omni-channel marketing function from scratch to drive growth across our range of B2C and B2B products.
Hands-on approach to defining, planning and executing the growth and performance marketing strategy. Proven ability to hire, develop and retain top talent and select and mange high performing agencies.
My marketing strategy translates into accelerated traffic and conversions and ultimately to increased brand equity and growth. I engage with our target audience and educate people to build a resilient community.
Special focus on unified brand messaging across SEO, paid, social, PR, affiliate, referral, communities and forums.
- Clients: Driven
- Date: March 2018 – present
- Service: CMO
Establishing and driving a product strategy and road map within a digital high growth business to deliver a best-in-market customer experience. This includes development and prioritisation of key user stories and requirements based on based on customer insights and web analytics. Working closely with design and technical team to influence a smooth and consumer-centric experience that enables Tyroola to meet customer needs and grow market share. Ensuring the products are achieving KPIs set and delivering strong profit results.
I develop and manage performance-marketing channels in SEO, SEM, content, retargeting and affiliate in order to grow revenue with an efficient ROI. By creating market, customer and product analysis I define a strategy on where to focus and optimise across all marketing channels. I’m monitoring and reporting on the effectiveness of strategies and campaigns to make sure that campaigns run on budget.
- Website: Tyroola
- Date: August 2015 – February 2018
- Service: Marketing and Product Management
Advising on and developing product & marketing strategy, global footprint, business plan, pitch deck and Information Memorandum for VC fundraising. Researching augmented and virtual reality business, market and industry trends. Providing expertise on product strategy, positioning and brand messaging.
I consult high-growth XR and AI companies on their marketing and communications strategies. This allows me to stay at the forefront of digital technological advancement and experiment with new techniques and tools.
Developing strategies and identifying new opportunities to drive growth of immersive solutions through innovative projects.
Creating extensive AR/VR reports in 2017 and 2018 and becoming leader in the
immersive ecosystem across XR formats.
- Website: AI storytelling, VR locomotion
- Date: August 2018 – present
- Service: Marketing Strategy, Business and Development
I got the opportunity to exhibit my augmented reality (AR) tape art at the beautiful Bondi Pavillion Gallery. And the feedback I got was flattering:...
In a collaborative effort with dozens of founders and organisations, I’ve put together Australia’s largest primary research on Augmented Reality (AR), Virtual Reality (VR) and...