I'm Patricia Haueiss

Marketing & Product Manager I'm outcome-drivenI focus on growth

About Me

Patricia Haueiss - about image

Hello, I’m a Marketing and Product Manager from Sydney, Australia with proven experience across industries delivering growth marketing and product strategies in line with business objectives.

  • Name: Patricia Haueiss
  • Email: hello@patriciahaueiss.com
  • Phone: +61 (0) 426 799 688
  • Country: Australia
  • Nationality: German
See my portfolio



Growing conversions and revenue by creating innovative multi-channel campaign strategies and execution focusing on SEA, SEO, content, emails, affiliate and brand.

Data & Mastery of Tools

Tracking and testing to make data-driven decisions and optimise ROI, conversion rate and user experiences using UserTesting, Ahrefs, Google Analytics, and Semrush.

Business KPIs and Goals

Revenue-driven marketer that plans and executes target-oriented marketing & product strategies from concept through to commercialisation based on the company’s goals.

Product Strategy

Establishing and driving a product strategy and roadmap by analysing and prioritising key features based on customer insights, market research and segmentation.


Creating a remarkable intuitive customer experiences that drives engagement and conversion by applying mock-up and prototyping skills with Balsamiq and Invision.

Communication & Collaboration

Ability to influence, communicate and negotiate optimal business outcomes with senior executive and stakeholders and drive implementation in cross-functional teams.


9 years experience


5 years experience


3 years experience


3 years experience



Marketing and Product Management

Establishing and driving a product strategy and road map within a digital high growth business to deliver a best-in-market customer experience. This includes development and prioritisation of key user stories and requirements based on based on customer insights and web analytics. Working closely with design and technical team to influence a smooth and consumer-centric experience that enables Tyroola to meet customer needs and grow market share. Ensuring the products are achieving KPIs set and delivering strong profit results.

I develop and manage performance-marketing channels in SEO, SEM, content, retargeting and affiliate in order to grow revenue with an efficient ROI. By creating market, customer and product analysis I define a strategy on where to focus and optimise across all marketing channels. I’m monitoring and reporting on the effectiveness of strategies and campaigns to make sure that campaigns run on budget.

  • Website: Tyroola
  • Date: August 2015 – Present
  • Service: Marketing and Product Management
Read my Blog
Business Development & Analyst

I created business analysis for one of Germany’s leading Internet investors including portfolio development of fast-growing internet companies, real time bidding market analysis, business model analysis, identification of potential targets and comparables.

For south-east Asia’s, international operating investment group I did business development, identified potential targets and comparables, prepared valuations of companies, created a business plan including case scenarios, competitive and product analysis and identified key customer segments for one of their incubated start ups.

  • Website: Catcha Group Malaysia & Holtzbrink Digital
  • Date: January 2015 – December 2015
  • Service: Business Development & Analysis
Read my Blog
MBA Consulting Projects

Conceptual development of an international media company including marketing improvements and internationalisation, crowd funding and branding strategy.

Omni-channel social media strategy for a German client including target group and competitive analysis.

Determination of OKRs, best practises and development of an sponsoring concept for a client with an analysis of the market and competitors.

Sales strategy for international media company, strategic improvements and new monetisation strategies, budgeting, applying the media mix and planning the reader acquisition with measures in online and e-reader strategies.

  • Clients: ProsiebenSat.1, HEISE, NDR, MESSAGE Magazine
  • Date: April 2012 – July 2013
  • Service: Consulting
Read my Blog

How can I help?

I am a self-motivated manager and team player creating positive impact and value while focusing on KPIs and efficient delivery. With analytical and strategic and creative skills, I am an excellent communicator with stakeholder approach.

Do need help to launch a great product?
Do you know how to prioritise and plan what features to build?
Do you need help understanding users or marketing your product?
Are you tracking and optimising the key metrics for your business?

Let me know if I can help you.

Contact me


Personal Interests

Lover of new tech gadgets
Beach volleyball maniac
Entrepreneurship and Startup enthusiast

Recent Blog

augmented and virtual reality report 2018 landscape
Augmented, Virtual & Mixed Reality Ecosystem Report 2018 – Highlighting Australia’s Innovation Capabilities

In a collaborative effort with dozens of founders and organisations, I’ve put together Australia’s largest primary research on Augmented Reality (AR), Virtual Reality (VR) and...

augmented reality fashion app
BrandAR: The Augmented Reality Fashion app

Whether it's Sydney, New York or Berlin - people love fashion. They love to dress up trying to stick out, to express themselves and to...

CleanAR augmented reality cleaning smart glasses
CleanAR: Cleaning sucks less with augmented reality

Let's be honest. Cleaning sucks: It wastes time, is not fun and it's not easy to remember where items need to go, especially if you...



+61 (0) 426799688
Sydney, Australia

    *Please complete all fields correctly