About Me
Hello, I’m a Marketing and Product Manager from Sydney, Australia with proven experience across industries delivering growth marketing and product strategies in line with business objectives.
- Name: Patricia Haueiss
- Email: hello@patriciahaueiss.com
- Phone: +61 (0) 426 799 688
- Country: Australia
- Nationality: German
Skills
Growth
Growing conversions and revenue by creating innovative multi-channel campaign strategies and execution focusing on SEA, SEO, content, emails, affiliate and brand.
Data & Mastery of Tools
Tracking and testing to make data-driven decisions and optimise ROI, conversion rate and user experiences using UserTesting, Ahrefs, Google Analytics, and Semrush.
Business KPIs and Goals
Revenue-driven marketer that plans and executes target-oriented marketing & product strategies from concept through to commercialisation based on the company’s goals.
Product Strategy
Establishing and driving a product strategy and roadmap by analysing and prioritising key features based on customer insights, market research and segmentation.
UX-centric
Creating a remarkable intuitive customer experiences that drives engagement and conversion by applying mock-up and prototyping skills with Balsamiq and Invision.
Communication & Collaboration
Ability to influence, communicate and negotiate optimal business outcomes with senior executive and stakeholders and drive implementation in cross-functional teams.
Marketing
8 years experience
Strategy
4 years experience
Growth
2 years experience
Product
2 years experience
Portfolio
Establishing and driving a product strategy and road map within a digital high growth business to deliver a best-in-market customer experience. This includes development and prioritisation of key user stories and requirements based on based on customer insights and web analytics. Working closely with design and technical team to influence a smooth and consumer-centric experience that enables Tyroola to meet customer needs and grow market share. Ensuring the products are achieving KPIs set and delivering strong profit results.
I develop and manage performance-marketing channels in SEO, SEM, content, retargeting and affiliate in order to grow revenue with an efficient ROI. By creating market, customer and product analysis I define a strategy on where to focus and optimise across all marketing channels. I’m monitoring and reporting on the effectiveness of strategies and campaigns to make sure that campaigns run on budget.
- Website: Tyroola
- Date: August 2015 – Present
- Service: Marketing and Product Management
I created business analysis for one of Germany’s leading Internet investors including portfolio development of fast-growing internet companies, real time bidding market analysis, business model analysis, identification of potential targets and comparables.
For south-east Asia’s, international operating investment group I did business development, identified potential targets and comparables, prepared valuations of companies, created a business plan including case scenarios, competitive and product analysis and identified key customer segments for one of their incubated start ups.
- Website: Catcha Group Malaysia & Holtzbrink Digital
- Date: January 2015 – December 2015
- Service: Business Development & Analysis
Conceptual development of an international media company including marketing improvements and internationalisation, crowd funding and branding strategy.
Omni-channel social media strategy for a German client including target group and competitive analysis.
Determination of OKRs, best practises and development of an sponsoring concept for a client with an analysis of the market and competitors.
Sales strategy for international media company, strategic improvements and new monetisation strategies, budgeting, applying the media mix and planning the reader acquisition with measures in online and e-reader strategies.
- Clients: ProsiebenSat.1, HEISE, NDR, MESSAGE Magazine
- Date: April 2012 – July 2013
- Service: Consulting
How can I help?
I am a self-motivated manager and team player creating positive impact and value while focusing on KPIs and efficient delivery. With analytical and strategic and creative skills, I am an excellent communicator with stakeholder approach.
Do need help to launch a great product?
Do you know how to prioritise and plan what features to build?
Do you need help understanding users or marketing your product?
Are you tracking and optimising the key metrics for your business?
Let me know if I can help you.
Contact meEducation
Personal Interests
Recent Blog
The last few months we have seen bloggers, futurists and tech wizards from all over the world engaging in the increasingly hot topic of virtual...
In my previous article I wrote about the Australian Virtual Reality Ecosystem 2017 and the more than 50 companies in Australia that are driving new...
The Research Institute Telsyte estimates that by 2021 25% of all Australian households (which meanst almost 2.5 million households) will have an immersive VR device at home....