I'm Patricia HaueissMarketing & Product Manager I'm outcome-drivenI focus on growth
3 years experience
Establishing and driving a product strategy and road map within a digital high growth business to deliver a best-in-market customer experience. This includes development and prioritisation of key user stories and requirements based on based on customer insights and web analytics. Working closely with design and technical team to influence a smooth and consumer-centric experience that enables Tyroola to meet customer needs and grow market share. Ensuring the products are achieving KPIs set and delivering strong profit results.
I develop and manage performance-marketing channels in SEO, SEM, content, retargeting and affiliate in order to grow revenue with an efficient ROI. By creating market, customer and product analysis I define a strategy on where to focus and optimise across all marketing channels. I’m monitoring and reporting on the effectiveness of strategies and campaigns to make sure that campaigns run on budget.
- Website: Tyroola
- Date: August 2015 – Present
- Service: Marketing and Product Management
I created business analysis for one of Germany’s leading Internet investors including portfolio development of fast-growing internet companies, real time bidding market analysis, business model analysis, identification of potential targets and comparables.
For south-east Asia’s, international operating investment group I did business development, identified potential targets and comparables, prepared valuations of companies, created a business plan including case scenarios, competitive and product analysis and identified key customer segments for one of their incubated start ups.
- Website: Catcha Group Malaysia & Holtzbrink Digital
- Date: January 2015 – December 2015
- Service: Business Development & Analysis
Conceptual development of an international media company including marketing improvements and internationalisation, crowd funding and branding strategy.
Omni-channel social media strategy for a German client including target group and competitive analysis.
Determination of OKRs, best practises and development of an sponsoring concept for a client with an analysis of the market and competitors.
Sales strategy for international media company, strategic improvements and new monetisation strategies, budgeting, applying the media mix and planning the reader acquisition with measures in online and e-reader strategies.
- Clients: ProsiebenSat.1, HEISE, NDR, MESSAGE Magazine
- Date: April 2012 – July 2013
- Service: Consulting
In a collaborative effort with dozens of founders and organisations, I’ve put together Australia’s largest primary research on Augmented Reality (AR), Virtual Reality (VR) and...