I'm Patricia Haueiss

Marketing & Product Manager I'm outcome-drivenI focus on growth
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About Me

Hello, I’m a Marketing and Product Manager from Sydney, Australia with proven experience across industries delivering growth marketing and product strategies in line with business objectives.

  • Name: Patricia Haueiss
  • Email: hello@patriciahaueiss.com
  • Phone: +61 (0) 426 799 688
  • Country: Australia
  • Nationality: German
See my portfolio
02

Skills

Growth

Growing conversions and revenue by creating innovative multi-channel campaign strategies and execution focusing on SEA, SEO, content, emails, affiliate and brand.

Data & Mastery of Tools

Tracking and testing to make data-driven decisions and optimise ROI, conversion rate and user experiences using UserTesting, Ahrefs, Google Analytics, and Semrush.

Business KPIs and Goals

Revenue-driven marketer that plans and executes target-oriented marketing & product strategies from concept through to commercialisation based on the company’s goals.

Product Strategy

Establishing and driving a product strategy and roadmap by analysing and prioritising key features based on customer insights, market research and segmentation.

UX-centric

Creating a remarkable intuitive customer experiences that drives engagement and conversion by applying mock-up and prototyping skills with Balsamiq and Invision.

Communication & Collaboration

Ability to influence, communicate and negotiate optimal business outcomes with senior executive and stakeholders and drive implementation in cross-functional teams.

90
Marketing

8 years experience

84
Strategy

4 years experience

78
Growth

2 years experience

87
Product

3 years experience

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Portfolio

Marketing and Product Management

Establishing and driving a product strategy and road map within a digital high growth business to deliver a best-in-market customer experience. This includes development and prioritisation of key user stories and requirements based on based on customer insights and web analytics. Working closely with design and technical team to influence a smooth and consumer-centric experience that enables Tyroola to meet customer needs and grow market share. Ensuring the products are achieving KPIs set and delivering strong profit results.

I develop and manage performance-marketing channels in SEO, SEM, content, retargeting and affiliate in order to grow revenue with an efficient ROI. By creating market, customer and product analysis I define a strategy on where to focus and optimise across all marketing channels. I’m monitoring and reporting on the effectiveness of strategies and campaigns to make sure that campaigns run on budget.

  • Website: Tyroola
  • Date: August 2015 – Present
  • Service: Marketing and Product Management
Read my Blog
Business Development & Analyst

I created business analysis for one of Germany’s leading Internet investors including portfolio development of fast-growing internet companies, real time bidding market analysis, business model analysis, identification of potential targets and comparables.

For south-east Asia’s, international operating investment group I did business development, identified potential targets and comparables, prepared valuations of companies, created a business plan including case scenarios, competitive and product analysis and identified key customer segments for one of their incubated start ups.

  • Website: Catcha Group Malaysia & Holtzbrink Digital
  • Date: January 2015 – December 2015
  • Service: Business Development & Analysis
Read my Blog
MBA Consulting Projects

Conceptual development of an international media company including marketing improvements and internationalisation, crowd funding and branding strategy.

Omni-channel social media strategy for a German client including target group and competitive analysis.

Determination of OKRs, best practises and development of an sponsoring concept for a client with an analysis of the market and competitors.

Sales strategy for international media company, strategic improvements and new monetisation strategies, budgeting, applying the media mix and planning the reader acquisition with measures in online and e-reader strategies.

  • Clients: ProsiebenSat.1, HEISE, NDR, MESSAGE Magazine
  • Date: April 2012 – July 2013
  • Service: Consulting
Read my Blog
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How can I help?

I am a self-motivated manager and team player creating positive impact and value while focusing on KPIs and efficient delivery. With analytical and strategic and creative skills, I am an excellent communicator with stakeholder approach.

Do need help to launch a great product?
Do you know how to prioritise and plan what features to build?
Do you need help understanding users or marketing your product?
Are you tracking and optimising the key metrics for your business?

Let me know if I can help you.

Contact me
04

Education

Personal Interests

Lover of new tech gadgets
Beach volleyball maniac
Entrepreneurship and Startup enthusiast
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Recent Blog

The Australian Virtual Reality Ecosystem 2017
The Australian Virtual Reality Ecosystem 2017 // Company Map and Key Findings

The last few months we have seen bloggers, futurists and tech wizards from all over the world engaging in the increasingly hot topic of virtual...

Challenges of virtual reality in Australia
8 major challenges the Australian VR industry is facing right now

In my previous article I wrote about the Australian Virtual Reality Ecosystem 2017 and the more than 50 companies in Australia that are driving new...

The future of virtual reality in Australia
The future of the VR industry – opportunities and what’s missing

The Research Institute Telsyte estimates that by 2021 25% of all Australian households (which meanst almost 2.5 million households) will have an immersive VR device at home....

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Contact

+61 (0) 426799688
Sydney, Australia
patricia.haueiss@gmail.com
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