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Will Face-to-Face Interaction Be the New Luxury?

Writer's picture: Patricia HaueissPatricia Haueiss


In a world where technology is advancing at lightning speed, the value of human interaction is quietly shifting under our feet.


What was once taken for granted—a friendly smile, a warm handshake, a shared conversation—is slowly becoming something rarer and more precious.


I can’t help but wonder: in the not-too-distant future, will face-to-face interaction become the ultimate luxury?


Consider this: if you book a budget-friendly hotel, chances are your experience will be entirely self-service. You might check in using a keypad or app, carry your own bags, and rely on Google for sightseeing recommendations.


There’s efficiency, sure—but little warmth. Now, compare that to a luxury hotel, where a receptionist greets you by name, a porter carries your luggage, and a concierge crafts personalised experiences just for you.


This shift isn’t limited to hospitality. It’s happening everywhere. From automated grocery checkouts to AI-powered customer service, technology is replacing human touchpoints at every turn.


Even in the digital world, we’re seeing this trend. Increasingly, videos feature avatars instead of real people—computer-generated voices and faces designed to deliver content faster and cheaper than any human could.


The paradox is hard to ignore: while technology makes services more accessible and affordable for the masses, it’s also creating a new divide. Those who can afford it will still enjoy the privilege of human connection, while the rest of us settle for automation.


This isn’t just about convenience; it’s about what we value as a society. When efficiency trumps empathy, when speed replaces sincerity, we risk losing something vital. Human interaction isn’t just about getting a service done—it’s about feeling seen, heard, and understood.


Of course, there’s a place for technology. It’s revolutionising healthcare, education, and access to essential services. And don't get me wrong - I love technology and efficiency.


But as we celebrate these advances, we should pause and ask: What happens when the human touch becomes a premium feature?


The ultimate irony might be this: the more we automate, the more we’ll crave the one thing technology can’t fully replicate — each other.


So the next time you’re greeted by a friendly face or share a moment of real connection, take a second to appreciate it. It may just be the rarest luxury of all.

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